Blog digest over e-newsletter
Are you pulling your hair out trying to figure out what to put in the next newsletter? Is the deadline looming like some dark storm cloud? Then just forget it.
Instead, just copy, paste and publish a digest version of your blog from the last few weeks. Why? Because a blog digest has many great advantages. Newsletters are so ominous; blogs are a lot more casual and approachable.
Here are some other advantages:
1) You are released from your slavish newsletter schedule. A collection of blog posts can be published at any time. Sure, you have a rough schedule but it need not be strictly enforced on a weekly or monthly basis.
2) There’s less hassle. You don’t need to initiate a new publishing project. Just repurpose the material that you’ve already published. A lot of the work is already done.
3) Your blog posts have likely already been vetted and proofread previously. Content errors and typos have already been corrected so proofreading isn’t as difficult.
4) A blog digest is simpler and easier than a newsletter to design and publish. Sure, it needs to be attractive but it doesn’t need to be complicated.
5) A blog digest can include responses from readers, making it more current than any new newsletter edition. The whole thing is more interactive, which makes it more readable.
6) A blog digest is more likely to get passed along than a newsletter.
7) Blog content is more easily incorporated into Twitter, Facebook, and e-mails, extending its reach.
8) A blog has better search engine attraction than a newsletter (even a newsletter published to the web).
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1 month ago